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7.1 Vendors shall not transmit marketing e-mail to consumers without their consent, except when vendors have an existing relationship with them. An existing relationship is not established by consumers simply visiting, browsing or searching vendors' Web sites.

7.2 Any marketing e-mail messages vendors send shall prominently display a return e-mail address and shall provide in plain language a simple procedure by which consumers can notify vendors that they do not wish to receive such messages.

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